The Copenhagen Project

Analysis: The Drudge Report

This is how Wikipedia describes The Drudge Report:

“The Drudge Report is a U.S.-based news aggregation website run by Matt Drudge. The site consists primarily of links to stories from the US and international mainstream media about politics, entertainment, and current events as well as links to many popular columnists. Occasionally Drudge authors news stories himself. The Report originated around 1994 as a weekly subscriber-based email dispatch. It is most famous for being the first news source to break the Monica Lewinsky scandal to the public after Newsweek killed the story.”

Here is a break-down of The Drudge Report according to our model:

The Drudge Report
Organization
For-profit
Object
Link
Presentation
Prioritized
Conversation
No conversation
Editing
Editor (Centralized)
Editor type
Human
Frequency
Continuously
Object provider
Editor

The Drudge Report is a link media in it’s most extreme sense. The value provided is not content or participation, but simply up-to-the-minute monitoring of news sites and selection of quality content.

According to the site’s own statistics it has 15+ million page views (there’s only one page) per day - the actual number of visitors is probably lower, as the page reloads automatically every three minutes. Still, it’s a high number when it’s taking into account that the site is edited by a small group of people, and this quote (source) by Washington Post editor Leonard Downie, Jr. speaks for itself: “Our largest driver of traffic is Matt Drudge“.

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