Analysis: Monocle
The analysis of the print magazine Monocle looks like this:
| Monocle Magazine |
|
|
Organization |
For-profit |
|
Object |
Original content |
|
Presentation |
Prioritized |
|
Conversation |
No conversation |
| Editing |
Editors (Centralized) |
|
Editor type |
Human |
|
Frequency |
Regularly |
|
Object provider |
Editors |
The above organization of the elements could be labeled ‘the archetype of commercial newspapers and magazines’. It’s exactly the same model as e.g. The New York Times (offline) and The Economist (offline). Still these three medias are different - and I believe the main difference in structural terms only lies in their different frequencies: Daily, weekly and monthly.
Our model could take this into account to illustrate this basic difference among medias. The options should then be something like: continuously, hourly (to account for e.g. radio news), daily, weekly, bi-weekly, monthly, quarterly, yearly. But on the other hand, there’s so many different frequencies, that we can’t coin them all.
We have decided to go with continuously (no set interval) and regularly for now, but it’s interesting that time is what makes e.g. The Economist feel different than e.g. The New York Times in terms of media type (we are not too concerned about the specific content in this model).
Monocle Magazine has a web site, but the above analysis refers to the print magazine.
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